We built Ordana because we’ve lived the pain of running complex commerce and distribution operations.Despite decades of software innovation, wholesale orders still arrive through phone calls and unstructured channels, creating constant friction, missed calls, and manual work. We saw firsthand how voice remains one of the most critical yet underserved parts of wholesale commerce.
After building and deploying Voice AI systems used by over 300 merchants in live production, it became clear this problem didn’t need another interface — it needed automation that works the way the industry already does.Ordana allows retailers to order naturally, including by phone, while AI agents handle intake, confirmations, substitutions, and direct entry into distributor systems. Orders move faster, phones are always answered, and operations run around the clock.
Our mission is simple: remove manual friction from wholesale commerce and replace it with intelligent, always-on automation that compounds over time.
Shilp Agarwal
Co-Founder, CEO
Rahul Agarwal
Co-Founder, CTO
Tracy Lopez
Product Manager
Harish Jain
Dev Lead
Andrew DePascale
Business Development
We embrace bold ideas, continuously pushing the limits of what’s possible in B2B commerce. Innovation isn’t just a mindset—it’s our operating system.
We believe the best results happen when we work closely with our customers and teammates. Together, we build better solutions and stronger relationships.
From onboarding to AI performance, we strive to deliver a seamless, dependable experience that drives real outcomes for wholesalers and retailers.
We are laser-focused on helping our customers win—whether it’s saving time, increasing revenue, or making their buyers happier and more loyal.
We lead with transparency, communicate openly, and deliver what we promise. Trust is the backbone of our relationships with every partner we serve.
