ORDER_IN: email → parsing
AGENT: extracting SKUs...
CONFIRMED: 48 line items
ERP: synced ✓
ORDER_IN: fax → OCR
AGENT: resolving items...
ALERT: substitution needed
NOTIFY: customer via SMS
ORDER_IN: phone → voice AI
AGENT: cart prediction...
SUGGEST: 3 add-ons
CONFIRMED: +$340 AOV lift
ORDER_IN: email → parsing
AGENT: extracting SKUs...
CONFIRMED: 48 line items
ERP: synced ✓
ORDER_IN: fax → OCR
AGENT: resolving items...
ALERT: substitution needed
NOTIFY: customer via SMS
AI Order Desk Automation for Wholesale Distributors

Your wholesale order desk,
run by AI agents

Ordana's AI agents do everything your order desk reps do — read orders, catch exceptions, contact retailers, and close into your ERP. Like having unlimited reps, working every channel, around the clock.

Schedule a Demo → See how it works
Every order — owned start to finish
📨
Order Arrives
any channel, any format
🧠
Agent Takes Over
reads, validates, decides
Loop Closed
exceptions resolved, retailer confirmed
Order Complete
written to ERP, done
More orders per agent, without adding headcount
95%
Decrease in order entry errors
Zero
Unanswered order calls
80%
Up to 80% reduction in order processing labor
The Problem

Your order desk is a bottleneck you can't hire your way out of

Every order that comes in needs a rep to read it, validate it, chase down exceptions, negotiate substitutions, confirm with the retailer, and key it into the ERP. That's a lot of work per order — and it scales linearly with volume.

⏱️
Every order needs a human to close itReading, validating, resolving exceptions, confirming back — each step requires a rep's attention before the order can move forward.
🔄
Exceptions stall everythingAn out-of-stock item or pricing issue triggers a back-and-forth loop. Orders sit open while reps wait for retailer replies.
📉
More volume means more headcountThe order desk scales linearly with orders. There's no leverage — every new order is more manual work for someone.
// Incoming orders — 9:04 AM
EMAILQuikStop #7 · Marlboro substitution confirmed9:02
PDFGarden State C-Store · weekly snack reorder, order closed9:03
PHONERoute 9 Express · call handled, Zyn restock confirmed9:03
SMSTurnpike Stop · 3 cases Gatorade added, order updated9:04
EDIKrauszers Group · item flag resolved, order confirmed9:04
WEBNJ Petroleum #12 · portal order confirmed and closed9:05
// All orders processed · 0 pending
Four Agents. One Platform.

An order desk that never misses an order

Your best order desk rep reads the order, catches the problem, calls the retailer, and enters it clean. Ordana does exactly that — for every order that comes in, across every channel, at any volume. No training, no turnover, no overtime.

● Ordana Desk
Desk Agent

Owns every order from the moment it arrives. Reads it, validates it, catches exceptions, contacts the retailer through their preferred channel to resolve them, and closes it into your ERP. No rep required.

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● Ordana Voice
Voice Agent

Handles inbound phone orders so no call goes unanswered, and makes outbound calls on behalf of Desk when exceptions need a voice. Trained on your catalog, available 24/7.

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● Ordana Predict
Predict Agent

Pre-builds each retailer's cart from their ordering history before they reach out — surfacing the right products at the right time to increase AOV and speed up every order.

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● Ordana Chat
Chat Agent

Handles ordering over text and chat — embedded on your portal or via SMS. Retailers type naturally, the agent understands intent, places the order, and confirms. No rep needed.

Learn more →
Live in Days, Not Months.

Not an implementation project. A deployment.

Day 1
01
Fast Integration
Pre-built ERP connectors. Catalog synced, agents trained on your products, every order channel connected.
Day 3
02
Live Across Channels
Every order channel active — email, fax, PDF, SMS, phone, EDI, web portal. Orders from any source captured, validated, and closing into your ERP.
Day 30
03
Measurable ROI
Operational burden measurably reduced. Order desk capacity freed up. The numbers are there to show your leadership.
Ongoing
Scales With You
Volume spikes, new accounts, new channels — Ordana absorbs it all. Your team stays focused on relationships, not order processing.
Data & Trust

Your data stays yours.
Full stop.

We built Ordana the way we'd want a vendor to treat our own data. No exceptions, no fine print.

🔒
Isolated by design
Your order data, your retailer relationships, your pricing — never shared with or used to benefit another distributor.
🌍
GDPR standards
We operate to GDPR standards regardless of where you're based — transparent data handling, documented practices, no surprises.
🚫
Your data never trains for others
Your customer list, product catalog, and pricing are never used to improve outcomes for another distributor. The system improves overall — but nothing specific to you can be extracted or shared.
📦
Clean exit, always
If you ever leave, your data leaves with you. We delete what we hold and don't retain anything after the relationship ends.
Why Ordana Wins

Built for distributors.
Not adapted for them.

More orders per agent
Handle 4× the order volume without adding headcount. A productivity multiplier, not just an automation tool.
Zero
Retailer behavior change
Retailers order the way they always have. Ordana captures it all — no new portals or processes for your customers.
Any
ERP, natively connected
Pre-built connectors for major distribution ERPs. Your data stays in your system — Ordana is the intelligence layer on top.
Ready to Automate Your Order Desk?
See Ordana running on your orders

A 30-minute demo using your actual order channels. We'll show you exactly how Ordana handles your exception types and integrates with your ERP.

Schedule a Demo → Explore the Agents

First automated order typically within 24 hours of go-live