Ordana Desk is a fully autonomous AI agent that owns every order from the moment it arrives — reading it, validating it, resolving exceptions, communicating with retailers, and closing the loop directly into your ERP. Every order. Every channel.
A great order desk rep doesn't just type in orders — they think. They catch the item that's out of stock before it becomes a problem. They know to reach out when a substitution is needed. They don't leave an order half-open at end of day. Ordana Desk applies that same end-to-end ownership — across every order, simultaneously, without a backlog forming.
Your team's attention moves from processing to oversight — focusing on the exceptions that genuinely need a human, the customer relationships worth deepening, and the business decisions that drive growth.
When a phone call is the fastest path to resolving an exception, Desk Agent coordinates with Voice Agent to handle it — then picks the order back up and closes it once the call is done. Each agent does what it does best.
Every task the order desk function handles today — Ordana Desk handles autonomously. Your team's capacity shifts to where it creates more value.
| Order desk task | How it works today | With Ordana Desk |
|---|---|---|
| Reading & parsing orders | Rep opens each email, fax, or PDF and manually interprets the order | ✓ Agent reads every format instantly — structured or freeform, any layout |
| Validating against catalog | Rep cross-references manually, often catching errors too late | ✓ Every line item validated against live inventory and pricing in real time |
| Handling out-of-stocks | Rep identifies issue, contacts customer, waits — order stalls in the queue | ✓ Agent catches it, contacts the retailer proactively, proposes the sub, closes the loop |
| Communicating with retailers | Done during business hours — evening and weekend orders wait until Monday | ✓ Agent responds through the retailer's preferred channel, any hour of any day |
| Entering orders into ERP | Manual keying — slow, error-prone, requires experienced staff | ✓ Written directly to your ERP the moment the order is confirmed |
| Sending order confirmations | Often skipped under pressure or batched end-of-day | ✓ Sent immediately upon closure — every order, every time, without fail |
The agent operates across every inbound channel without asking retailers to change a thing. Fax still works. Email still works. PDFs still work. Your customers keep their habits — the processing becomes invisible to them.
Ordana Desk connects directly to your ERP with pre-built connectors — no middleware, no manual import step. Your catalog syncs in, confirmed orders write out, and your team sees clean, complete orders in the system they already use.
Ordana Desk is trained on billions of dollars in real wholesale order data — including actual emails, faxes, PDFs, and the back-and-forth that resolves them. It understands the messy, unstructured reality of how orders arrive, and applies the judgment of a seasoned rep at unlimited scale.
We'll run Desk Agent through a real order scenario using your channels and ERP. You'll see exactly how an exception gets caught, resolved, and confirmed without anyone on your team touching it.