Ordana Chat takes orders over SMS, WhatsApp and portal chat — the channels your accounts already use without being asked. A text from the aisle, a photo of a failed part, a message at 6 AM before your desk opens. The agent reads it, resolves products against your live catalog, confirms back, and writes the order into your ERP.
Most distributors already receive orders by text and WhatsApp — usually on a sales rep’s personal phone, retyped later into the ERP. That isn’t a channel problem to be eliminated. It’s how your customers prefer to order, and it works fine until the rep is driving, asleep, or on vacation.
Ordana Chat makes that channel official: carrier-registered, always answered, and connected straight to the catalog and the ERP.
The customer picks the channel. Everything behind it — catalog resolution, pricing, availability, exception handling, ERP entry — is identical regardless of which door the order came through.
A contractor standing in front of a failed unit knows exactly what they need and has no idea what it’s called in your system. Historically that meant a phone call, a description, a few rounds of guessing, and a CSR searching the catalog on faith.
When the photo arrives instead, Ordana reads the nameplate, model number, label or shelf tag, matches it against your catalog, checks availability and contract pricing, and replies with what it found and what it costs. If the match is uncertain, it says so and offers the two or three candidates rather than guessing — the same thing a good CSR would do.
By training directly on your product catalog, customer profiles, and ordering patterns, Ordana Chat understands your customers the way your best salesperson would. The result: faster, smarter, more human-like ordering that builds carts in seconds.
We’ll stand up Chat on a real number with your catalog loaded. Send it a messy order the way your accounts would — shorthand, a photo, a half-remembered product name — and watch it land in a sales order.